Approved Language and Claim Control

Approved Language and Claim Control

Claims Register — Approved Language

Purpose: Tracks all quantitative and comparative claims used in Biopods/Barefoot Science content, with source citations, approved framing, and usage constraints.

CRITICAL RULE: No claim may be used in content without an entry here. If a claim is not in the register, raise with Roy before using.

Key registered claims:

"10x more effective" claim:

• Source: Dome geometry structural physics (Monograph); F-Scan proprietary study; sEMG proprietary study
• Correct framing: Physiological function — the dome model generates 10x greater force capacity and proportionally less tie-beam tension than the flattened arch, based on structural engineering principles applied to individual x-ray measurements
• NOT framing: "10x more effective as a treatment" — this is a physiological function claim, not a treatment outcomes claim
• Does NOT require RCT validation — supported by established structural physics and mathematics

"999 out of 1,000" NHS patient preference:

• Source: NHS clinical study, Neil Frame DPodM MChS, Stockport NHS Foundation Trust, 2012–2015; published NHS Innovation England June 2016
• Approved language: See 05-approved-language/nhs-content-versions/
• CRITICAL: Use verbatim NHS content versions only. Do not paraphrase.

Dome geometry percentages:

• Source: Structural engineering calculations applied to individual foot x-ray measurements (Monograph)
• CRITICAL WARNING: These are NOT universal constants. They are calculated from specific measurements of an individual foot. "Feet are like faces — no two are exactly the same."
• Do not cite as fixed universal equations

Source materials to add here:

• Full claims register document (to be created)
• Cross-references to Monograph sections and proprietary study data

Condition Responses — Approved Language

Source: biopods-approved-response-library.docx (22 verbatim-approved condition responses)

CRITICAL RULE: Copy verbatim. Do not paraphrase, summarise, or "improve" any approved response. If a phrase needs changing, raise with Roy first, get approval, then copy the approved version.

Universal format (3 paragraphs):

1. P1 — Mechanism reframe: what the condition actually is physiologically
2. P2 — Conventional failure: why conventional approach doesn't address root cause
3. P3 — Biopods solution; always closes with "work like an in-shoe exercise program"

Banned terms: "overpronation" as a cause; "predictable consequence"; "misunderstood"; "correct"; "fix"; "cure"; "treat"

22 conditions with approved responses:
Plantar fasciitis, flat feet, heel pain, arch pain, metatarsalgia, Morton's neuroma, bunions/hallux valgus, hammertoes, knee pain, shin splints, Achilles tendinopathy, lower back pain, hip pain, ankle instability, diabetic foot care, arthritis (foot and ankle), general foot fatigue, sports performance, active aging/fall prevention, pediatric foot health, post-surgical rehabilitation, orthotics comparison.

Source materials to add here:

• biopods-approved-response-library.docx (from Documents/Claude) — the complete verbatim library

NHS Content Versions — Approved Language

Source: biopods-nhs-content-versions.docx (four ready-to-use formats)

CRITICAL RULE: Use verbatim formats only. Do not paraphrase the NHS study description or findings.

Four formats:

1. Website callout — 2 sentences for below hero image; links to /pages/the-nhs-study
2. Marketing materials — 1–2 sentences + CTA; for printed materials, email campaigns, ads
3. Email / short communications — 1 paragraph for newsletters and outreach
4. Blog post — full article; headline: "999 Out of 1,000: What an NHS Clinical Study Found About Orthotics, Insoles, and Patient Choice"

Source materials to add here:

• biopods-nhs-content-versions.docx (from Documents/Claude)
• biopods-nhs-study-page.docx (from Documents/Claude) — full factual account for the /pages/the-nhs-study page

Educational content only. This page is not a diagnosis, prescription, or substitute for care from a qualified clinician.